Influencer Marketing

Influence that
moves product.

The right creators, the right briefs, the right deals — influencer campaigns measured in sales, not just likes.

Creator filming branded content
Influencer Marketing

Why it matters

People trust people,
not ads.

A recommendation from a trusted creator beats any banner ad. We find creators whose audience actually matches yours, write briefs that keep their voice authentic, and track every rupee of impact.

  • Creator discovery matched to your audience, not just follower counts
  • Outreach, negotiation and contracts handled end-to-end
  • Briefs that protect the creator's voice and your message
  • Micro and macro creator mixes for reach plus trust
  • UTM and code-level tracking of every collaboration

What's included

Everything you
get.

No vague retainers. Here's exactly what this service covers.

Creator Discovery

Vetted creators whose audience, engagement and vibe genuinely match your brand.

Campaign Management

Briefs, timelines, approvals and payments — the whole collab run for you.

Measurement

Codes, links and reporting that show exactly what each creator delivered.

How it works

Three steps to
momentum.

01Match

We shortlist creators by audience fit, engagement quality and brand safety.

02Collaborate

Briefs, contracts and content approvals handled while creators stay authentic.

03Measure

Every post is tracked, so you know what worked and who to re-book.

In practice

Creator campaigns that
play by the rules.

Updated 21 October 2026.

Influencer marketing works because audiences trust the creators they follow. That trust is easy to lose, which is why we treat transparency as part of the strategy, not an afterthought.

Audience fit over follower counts

We shortlist creators by who actually watches them — location, interests, engagement quality and brand safety — rather than headline follower numbers.

Clear disclosure, every time

In India, paid and gifted collaborations must be clearly labelled under ASCI's influencer guidelines and the Department of Consumer Affairs' endorsement guidance. We write the label, language and placement into every brief and check drafts before they go live. Our guide to influencer disclosure rules in India explains the rules in plain English.

Measured like any other channel

Every collaboration gets its own tracked link or code, so results can be compared with paid ads and other channels. If you are weighing creators against ads, our guide to performance vs brand marketing shows where each one fits. If you only need authentic-looking content for your own page or ads rather than a creator's audience, our guide to UGC vs influencer marketing explains the difference.

Good questions

Questions about
influencer marketing.

How do you choose the right influencers for a brand?

We look at audience fit, engagement quality, content style and brand safety, then check past sponsored content to see how the creator handles brand partnerships.

Do sponsored influencer posts need to be labelled in India?

Yes. ASCI's guidelines and the Department of Consumer Affairs' Endorsements Know-hows require a clear, prominent disclosure whenever there is a material connection, including free products.

How do you measure influencer campaign results?

Each creator gets unique tracked links or discount codes, so clicks, sign-ups and sales can be attributed and compared.

Do you work with micro-influencers?

Yes. Smaller creators with engaged, relevant audiences are often a strong fit, and we mix creator sizes based on your goals.

Let's talk

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on your side?

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Make your mark.